SOCIAL LISTENING ON TIK TOK

TikTok's growth is nothing less than a power wave, and since its launch, it has attracted more than 1 billion users. Every brand could see the potential of such a successful platform, resulting in increased revenue for this app. It is estimated that in 2021, TikTok generated $4.6 billion in revenues, which was an almost 142% increase year on year. 

From being a social media platform with frivolous and engaging content, TikTok has become a powerful source that organizations worldwide leveraged. It has also become a solid platform for promoting products and services through micro-content. 

TikTok's success paved the way for the growth of numerous organizations worldwide. However, the question of analyzing the brand image and taking proper actions was still the need of the hour. Without knowing what people are saying about you and what content they're engaged with, publishing TikTok videos won't help you. Hence, effective social listening on TikTok became essential. 

Are you looking to know more about social listening on TikTok and how you can use it? The sections below will provide you with clear insights on everything about social listening on TikTok.

Why Is Social Listening on TikTok Beneficial?

You can build a solid brand reputation on social media if you are good at tracking your brand's social channel and analyzing it properly. Rather than depending on assumptions, why not check for yourself what people are saying about your brand? Social listening helps you power through all the noise and take sensible steps to build a reputable brand image.

Since its launch in 2017, the revenue of TikTok has risen from $63 million to $4.6 billion in 2021. Can you comprehend the estimated growth of TikTok at this rate five years down the line? It's a rhetorical question, but it shows how profitable it could be for your brand if you use this platform to your advantage. 

When the brands respond to their customers' (or prospective customers') feedback or concerns through social listening, it enhances their reputation. The customers feel that their suggestions and concerns are valued.

Here are some other reasons why you should focus on social listening on TikTok:

Customers Become More Loyal to Brands that Listen

As per a report, 46% of customers think that brands that engage with their audience on social platforms are the best. Marketers can leverage this perception and actively engage with their audience on social platforms. It is not just responding to your customer's opinions, complaints, or requests but using social listening to create a thoughtful response adeptly. 

Social Listening Can Help You Explore New Opportunities

Social platforms are where your actual customers open their hearts and speak freely about the product or service. Whether their posts are related to complaints or opinions, your brand can take advantage of it by taking proper action. 

For instance, if your customer base is gym-goers, and they constantly complain about the lack of proper trainers on social media, it is an opportunity for you to invest in private trainers. It would solve your customers' problems and allow you to profit from the trainer's services. 

You Can Find Out If Your Brand Image Has Improved or Depreciated

You get a clear idea about your brand perception when you actively monitor your social media image through social listening. Comparing the past image of your brand with the current trends, you can quickly determine if the brand image has improved or gone below the standards. This will help your organization take appropriate action if something has created a negative image in the customers' mindset. 

How to Get Started Listening to Customers on TikTok 

Before you start social listening on TikTok, make sure you have a plan to keep your efforts on track. While the processes may differ slightly based on your listening goals, here are things that you should not miss:

• Determining your TikTok social listening strategy's objectives 
• Picking a social listening tool
• Formulating an action plan

The billion-dollar question is how and where do you get started with social listening on TikTok? A few vital metrics can help you effectively listen to your customers on this platform. This is how you can go about leveraging them:

Track the Brand Mentions

Whenever a user tags your brands on TikTok, it might be because they have used your product or services or have an opinion about your new launch. Whatever the case, your brand is what will help you listen to them. 

These hashtag mentions might reveal how your target audience thinks about your products or services. You will also get an awareness of how they relate to your brand. Sometimes, such mentions also help to gain valuable leads and income. 

On the other hand, if the brand mentions carry a negative message, it may result in a negative reputation among your clients. Tracking your brand mentions will help you respond to bad online reviews and increase brand trust and loyalty among your audience.

Analyze Public Opinion 

People frequently scout TikTok for product and service suggestions. Social listening allows you to determine the sentiments behind the content that people make and share. In other words, it reveals their thoughts and feelings when they create a video. 

They also like sharing their experiences and thoughts with their friends and followers. Those will be about your brand at some time, and they may or may not tag you or contact you directly. 

Quickness is crucial once again when handling any consumer complaints online, which is aided by social listening. Thanks to social listening, it's simple to spot such posts. Also, because mention monitoring is done in real-time, it allows you to reply quickly. This will enable you to picture your brand's success better and where it needs to improve. 

Leveraging Your Competitors' Activity

When you are into business, your job also entails checking the activities of your competitors. 

You can track the mentions of your competitors on TikTok to see how they are influencing their customers and then develop a strategy to determine your strengths or weaknesses. 

Final Thoughts

You will observe that on TikTok, plenty of content is produced and consumed each day. It implies that most of your audience is generating content or interacting with it somehow. 

If you're still apprehensive about opting for social listening on TikTok for your brand, the answer is straightforward “ YES. Social listening can help you create a good brand image among your target audience and foster meaningful relationships when done correctly. Visit the Cogent Infotech website to explore more about social listening.